Industry News by Nemesis

Perfumes Inspired by Graff's Historic 302ct Diamond

April 12, 2020

 

Billionaire British jeweler Laurence Graff has launched a perfume range inspired by his 302.37-carat emerald-cut Lesedi La Rona diamond.

 

A collection of six fragrances are being sold in bottles shaped like the iconic stone at $340 for 100ml.

 

Mr Graff, 81, paid $53m in 2017 for a rough 1,109-carat stone discovered by Lucara at their Karowe Mine, in Botswana. 

 

It was the world's second largest gem-quality diamond and yielded the Graff Lesedi La Rona, and 66 smaller stones.

 

A range of perfumes named after the Lesedi La Rona have now been developed by Paris-based Inter Parfums.

 

Walter Johnsen, perfume creatives, told The Times (London): "Diamonds, like the very best perfumes, are totally unique. Both are the result of an elemental process, ultimately they are both gifts of the earth."

 

Source: Idex

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