Industry News by Nemesis

De Beers’ Forevermark Targets Belgium

December 12, 2019


De Beers diamond brand, Forevermark will launch in five jewellery stores in Belgium through a partnership with Gautam Diamonds.

The official launch will take place today in the Galerie de la Reine store and will include a display of some of the Forevermark Red Carpet Collection, featuring pieces that have been worn by A-list celebrities at renowned awards ceremonies

“Bringing the Forevermark story and brand promise of diamonds that are beautiful, rare and responsibly-sourced to new countries in Europe has been a great success in recent years and we look forward to a bright future in Belgium,” said Forevermark chief executive Nancy Liu.

Forevermark jewellery will be available in Gautam stores in the historic Grand Place/Grote Markt and Galerie de la Reine/Koninginnegalerij in the city, as well as in three Antwerp Diamonds by Gautam stores in Brussels Airport.

The launch brings the total number of countries where Forevermark is available to 34, and further extends the brand’s presence in Europe, following the announcement last year of new retail partnerships in Germany, France and Italy. 


Image credit: Forevermark


Source: Rough&Polished

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