Secondhand luxury retailer Circa has tapped De Beers Group Industry Services to help it authenticate all diamonds in the jewelry it purchases.
Circa will use De Beers detection equipment to test pieces for synthetics before purchasing, as part of a wider collaboration. The two will also conduct joint educational consumer events in Asia, Europe and the US, and will offer diamond-appreciation courses to Circa clients.
“Natural diamonds hold significant inherent value, and Circa acquires large volumes of pre-owned diamond pieces,” said Circa CEO Oren Schneider. “Our clients trust Circa’s ability to authenticate their diamond jewelry, ensure product integrity and recognize the value of natural diamonds. By partnering with De Beers…we’ll also be able to clearly identify and avoid buying any diamonds which are not natural at the time they are submitted.”
Image: A 7.01-carat, emerald-cut diamond ring. (Circa)