Industry News by Nemesis

De Beers Unveils New Auction Portal

October 20, 2019

De Beers Group Auctions this week launched its new auction portal, which provides customers with an improved bidding experience through a range of enhancements to functionality and to the user experience. 

It said the portal harnesses cutting-edge technology and incorporates a range of valuable insights garnered from customer feedback.

“At De Beers Group Auctions, our raison d’etre is to provide our customers a smart and seamless way to source natural diamonds,” said De Beers Group Auctions senior vice-president James Kirby.

“We plan to do that through continuous improvement of our industry-leading auction platform to allow customers to buy from us online with greater ease and unprecedented levels of product data with greater transparency.”

The new platform provides customers with a suite of features that deliver a number of direct benefits such as easy navigation, efficient bidding, price protection, transparency and security.


Source: Rough&Polished

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