De Beers Group Auctions this week launched its new auction portal, which provides customers with an improved bidding experience through a range of enhancements to functionality and to the user experience.
It said the portal harnesses cutting-edge technology and incorporates a range of valuable insights garnered from customer feedback.
“At De Beers Group Auctions, our raison d’etre is to provide our customers a smart and seamless way to source natural diamonds,” said De Beers Group Auctions senior vice-president James Kirby.
“We plan to do that through continuous improvement of our industry-leading auction platform to allow customers to buy from us online with greater ease and unprecedented levels of product data with greater transparency.”
The new platform provides customers with a suite of features that deliver a number of direct benefits such as easy navigation, efficient bidding, price protection, transparency and security.