Rapaport Academy has created two online courses to help retailers improve their marketing and sales.
The e-learning platform launched the new programs in response to retailers’ requests for extra resources to help their online and in-store activities, it said Wednesday. Digital Marketing Essentials for Jewelers teaches retail-store owners how to use online marketing to boost their business and increase traffic and sales. The Diamonds & Jewelry Retail Sales Master Class covers the in-store sales process.
The new courses complement Rapaport Academy’s existing online classes, which help professionals boost their knowledge of the practical and commercial aspects of the diamond and jewelry industry.
The online format accommodates people’s busy schedules, allowing them to complete the courses at their own pace from any location and device.
Rapaport Academy is part of the Rapaport Group.