The American Gem Society (AGS) introduced a tool that enables diamond suppliers and retailers to show a stone’s specifications in an interactive electronic format.
The ‘Only My Diamond’ platform, an upgrade to the AGS Diamond Quality report, allows an enhanced set of visuals and descriptive explanations to be presented to customers in a “unique” way.
The new report includes a downloadable PDF that describes the quality specifications and a video of the stone. It also presents images and graphs, including an Angular Spectrum Evaluation Tool image showing a pattern of light reflecting from a diamond.
There is a “need for a service like this in the diamond industry, especially one backed by the AGS Laboratories brand,” said Jason Quick, laboratory director at AGS Laboratories. The tool is an “extension of the AGS Laboratories mission of consumer protection” given that it “informs the consumer in a way that is interactive and engaging,” he said.