Industry News

October 13, 2019

The Diamond Producers Association (DPA) has unveiled a multimedia campaign tracing the entire story of a diamond from volcanic eruption to its purchase as jewelry.

The new cinematic ads, titled “The Diamond Journey” and ranging from 15 seconds to three minutes, are pa...

October 9, 2019

The Diamond Producers Association (DPA) has launched its new Real is Rare, Real is a Diamond campaign. Called "The Diamond Journey," it follows the journey from discovery to a finished 2-carat engagement

The DPA says that besides themes of love and romance, the campaign...

September 15, 2019

Martin Rapaport has called for more effective marketing of diamond jewelry and a $1 billion global campaign promoting natural-diamond engagement rings. 

Speaking at the 18th Paris Gemmological Rendez Vous on September 9, Rapaport, chairman of the Rapaport Group, said...

August 21, 2019

The Diamond Producers Association (DPA) has released a campaign that aims to challenge misconceptions about diamond mining in an effort to capture millennial consumers. 

“The goal is to convey some of the key facts and truths about natural diamonds in a compelling, ci...

July 31, 2019

The Israel Diamond Exchange (IDE), which earlier this month launched a global campaign to promote natural diamonds in cooperation with the World Federation of Diamond Bourses (WFDB), released the second video in the "We love natural diamonds" series.

The international...

June 5, 2019

The Diamond Producers Association (DPA) launched an expanded offering of educational assets available to the jewelry trade at JCK Las Vegas.  The new asset package includes a free social media asset library that will be expanded regularly to help retailers feed their d...

May 5, 2019

The Diamond Producers Association (DPA) will launch a campaign in India encouraging new parents to celebrate the birth of a child by purchasing a diamond. 

Based on the DPA’s consumer research, 39% of Indian consumers consider the birth of a child to be an auspicious...

January 9, 2019

Tiffany & Co., Forevermark and Le Vian were among the brands celebrities wore at Sunday’s Golden Globes awards, with Lady Gaga’s opulent display of diamonds stealing the show. 

Lady Gaga stepped onto the red carpet sporting a Tiffany necklace featuring more than 300 dia...

November 5, 2018

The Diamond Empowerment Fund (DEF) has launched a proposal contest aimed at the millennials, promising a free trip to Botswana for the winning couple. 

The competition — named “Real Stories. Real Diamonds. Real Impact”. — aims to educate the public about positive aspe...

October 23, 2018

A brand-management company that owns the Marilyn Monroe estate has bought the trademark rights to “Diamonds Are a Girl’s Best Friend” at an auction of assets belonging to Nirav Modi’s US businesses. 

ABG Intermediate Holdings, which trades as Authentic Brands Group (A...

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